Turning your art into a business isn’t always glamorous. Sydney Durrett Falkner started painting on a college apartment floor, and now she’s featured in Architectural Digest. But behind the headlines are the late nights, tough decisions, and the constant balancing act of protecting creativity while growing a business.

In this episode of Business From Scratch, we unpack her journey. How she learned to price her work confidently, the power of outsourcing tasks that drain her energy, and the strategies she used to scale her art without losing herself. Sydney also shares how recognition big and small can reenergize your work and open doors to new opportunities.

If you’re curious about building a creative business in a new market and staying true to your vision, this conversation is packed with lessons and inspiration.