There’s a moment many business owners don’t talk about publicly.

It doesn’t show up on Instagram. It doesn’t make it into the highlight reel. It usually happens late at night, or in a parked car, or in the bathroom of your own business.

It sounds like this:

“I think I need to sell. I can’t do this anymore.”

In this solo episode of Business From Scratch, Abbye opens up about a conversation with a fellow business owner who quietly admitted she might be done. Not because she failed. Not because the business wasn’t working. But because she was exhausted in a way sleep doesn’t fix.

And that’s where this conversation begins.